Category Archives: Work

The start of something great at Four51 and FanTools

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FanTools Social PromotionsThis week I started a new job at Four51 as Product Director of FanTools. FanTools is a social marketing application, available as a monthly subscription service, that helps businesses build fans, create offers and other promotions, and distribute them over various social media like Facebook and Twitter. Social media is a massively growing phenomenon that is changing the nature of marketing and business promotion. I’m thrilled to be working on a leading-edge product that helps businesses tackle the complexity of online and social marketing.

We have big plans for FanTools and I’m proud to be working with the great team at Four51. Follow me on Facebook and Twitter to keep up with my work.

Hanging out my shingle: LYNX Interactive Marketing

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I’m available to help companies or individuals build marketing programs and get results. To that end, I’ve created a new entity: LYNX Interactive Marketing.

I’m adept at both the strategic and tactical sides of the equation, and have fifteen years of experience in marketing, product management and sales. I have hands-on experience building online marketing and advertising programs, including e-commerce sites, search engine marketing (SEM) and search engine optimization (SEO). I am a veteran of the b2b, technology, telecommunications and network integration industries.

I have a few projects underway and am looking for more. Anyone interested in short or long-term work where I can help accelerate marketing programs, please get in touch. I can be reached at 612-605-8899 or send me an email.

I’m posting marketing related articles on my LYNX Interactive Marketing Blog, so check there for more.